The packaging-change problem
New packaging is good news for a brand, but it creates a split inventory. Retailers want the new look on shelf, so units in the old design stop moving even though the product inside is the same. Running two packaging versions at once also confuses ordering and shelf sets.
Clear the old version in one move
Packaging changes are one of the six kinds of inventory we buy. Send us the old-packaging stock as one list and we will make a cash offer for the lot, from a few pallets up to multiple truckloads, so your channels can switch cleanly to the new design.
Common packaging changes
- A full brand refresh with a new logo and colors.
- New box sizes or materials.
- Updated labels, claims or barcodes.
- Seasonal or promotional packs that have ended.
In every case the old version needs a new home so the new one can take over the shelf, and that is where we come in.
Protecting your brand
Many manufacturers do not want to disrupt their existing wholesale or retail markets when old stock is sold. That is a concern we hear often, and we can relieve you of your excess inventory and pay you for it quickly. Tell us about any concerns with your list.
What to send
- SKUs and quantities in the old packaging.
- A photo of the old and new packs side by side, if you have one.
- Condition and case packs.
- Where the goods are and when they need to move.
Then we review it fast and come back with an offer. See also discontinued products if the item itself is changing.